Trends of top sportswear brands in 2026

Discover why the $340B plus-size activewear market is a blue ocean for 2026. Learn the technical secrets to winning over curvy athletes and why Eationwear is your ideal R&D partner.

The 2026 World Cup presents an unparalleled opportunity for sports brands to capitalize on the booming custom soccer jersey market. Learn how to prepare early, diversify products, and leverage digital marketing to maximize profits and brand exposure during this global event.

Pickleball is exploding globally—and so is the activewear opportunity. Discover how leading brands are seizing the moment, what data backs the boom, and how manufacturers and designers can quickly develop a bestselling pickleball‑apparel line. Ready to act?

Discover the top hoodie trends for 2026 and how global hoodie brands can capitalize on oversized fits, smart fabrics, digital customization, and sustainability. Learn how to position your brand for success in this explosive market with actionable tips and real-world examples.

“In 2026 the biggest growth for sportswear brands lies in three blue‑ocean markets: emerging regions with style‑meets‑function apparel, high‑performance gear for niche sports scenes, and sustainable + personalised + smart sportswear. Discover data‑driven insights, real brand examples and action steps to win globally.”

Unlock the new blockbuster logic in sportswear for 2026! Discover why classic “celebrity + style + discount” strategies no longer work and learn the five winning trends—multi-scenario design, tech fabrics, sustainability, bold aesthetics, and personalization—that global brands must master. With real data, actionable advice, and industry cases, this is your playbook for creating next-gen bestsellers.

Discover why leading sportswear brands are adopting the Patagonia Model, combining sustainability, durability, and brand purpose. Learn real-world case studies, powerful data, and actionable steps to build a future-proof, high-impact brand. Stay ahead of the competition with insights that drive clicks, engagement, and conversions.

Discover how Alo Yoga is transforming from a niche yoga apparel label into a global lifestyle powerhouse. This article unpacks the four major trends shaping Alo Yoga in 2026—including athleisure as streetwear, community-driven experiences, international expansion, and sustainable material innovation—while providing actionable strategies and real-world cases for activewear brands looking to capture the next wave of growth.

Explore the 5 major trends Nike will lead in 2026, from sportswear turning into a lifestyle, to a focus on female and diverse markets, tech & material innovation, sustainability, and global + digital direct-to-consumer strategies. This article offers actionable insights, backed by real-world data and examples, for global sports apparel brands.

Discover how women’s activewear brand Lorna Jane is shaping the future in 2026 — moving from performance to purpose, embracing sustainability, and going digital‑global. Data‐backed insights, real‑life examples and actionable strategies for any global activewear brand.