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Vuori is aiming at this market demand, with men's yoga clothing as an entry point, the current valuation has reached $4 billion, and successfully occupies a place among many brands. From the point of view of the official website,

Lululemon has been a dominant player in the athleisure market, known for its premium sportswear and loyal customer base. However, recent reports suggest that the brand's growth is slowing in the United States.

If lululemon, Onon-running and Hoka have already occupied the topic of sports brand upstarts, Gymshark is called "the dark horse among the upstarts." ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍

The stories of fitness bloggers who became famous are always interesting to people. Whether it's Pamela or Kardashian, they show how much influence fitness bloggers can have.

Their stories don't end there. The next chapter in their legendary tales is about fitness clothing, which has become a thriving business in Europe and America.

The sports brand market has new players entering every year, but Nike and Adidas head brands still sit firmly in the market share of the throne. However, a Canadian brand that emerged in 2018 has made these "number one players" a little restless: lululemon

In recent years, the change of various sports lifestyle has also brought fire to many sports brands, such as lululemon when it comes to yoga. Since yoga does not have too many venue restrictions and the entry barrier is low, many people will use it as an exercise program. Taking a fancy to the potential of this market, yoga sports brands have also mushroomed.