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The sports brand market has new players entering every year, but Nike and Adidas head brands still sit firmly in the market share of the throne. However, a Canadian brand that emerged in 2018 has made these "number one players" a little restless: lululemon

In recent years, the change of various sports lifestyle has also brought fire to many sports brands, such as lululemon when it comes to yoga. Since yoga does not have too many venue restrictions and the entry barrier is low, many people will use it as an exercise program. Taking a fancy to the potential of this market, yoga sports brands have also mushroomed.