The brief looked simple on paper, but technically it was demanding:
No visible stitches on key edges (neckline, armholes, back cutout), requiring bonding + laser-cut finishes.
The bra needed to be comfortable like a yoga bra, yet supportive enough for running and HIIT.
The main fabric was a high-stretch, high-recovery interlock, which makes bonding more challenging (risk of peeling or cracking when stretched).
The inner structure used power mesh + removable cups, which had to be bonded or neatly integrated without bulk.
The collection had to be launched in time for a global campaign, so sampling rounds and testing windows were limited.
The brand’s main concerns were:
Will the bonding hold up after sweat, salt, and repeated washing?
Will the bra keep its shape and support after high-intensity training?
Can you keep the aesthetic super clean while controlling quality at 5,000+ pcs per color?